Quite simply, if you’re serious about getting booked up before the summer, then you need a different approach.
How Do We Do It?
Let me briefly explain the plan we take with your cottage marketing to get you bookings...
STEP 1: Setup Meeting
STEP 2: Landing Pages
Once we've discussed ad content and other important setup steps, we will develop an offer landing web page that details your promotion (including pricing, photos and more). A landing page is a very effective way to keep readers focused on taking the specific action you need them to (i.e. renting your cottage).
We will also setup a chat bot, which will automatically reply to 3 basic questions about your cottage rental services. If you purchase more than 1 campaign, you will get access to an advanced chat bot, which acts more like an online customer service rep. It will answer all the basic questions that your potential customers may ask with the objective of increasing conversion and creating more sales. This is a very time-consuming project to setup; therefore, it's only available to those who purchase a larger package. The best thing about advanced chat bots is that every time someone inquires, they become part of your re-targeting campaigns. This is not something you get with an online booking agent like booking.com.
STEP 3: Chat Bots
STEP 4: Facebook Messenger Campaigns
Now that all the setup work is completed, it's time to run a series of Facebook Messenger ads to promote your cottages for rent. Depending on the package you choose, we may setup just one campaign, 3 or even 6! The ad setup service includes selection of proper images and writing effective ad copy (content) development. We will also make sure you're comfortable responding to messages from people who are interested.
STEP 5: Re-targeting Campaigns
Then we setup a series of re-targeting campaigns that act as a gentle reminder to everyone who expressed interest in your products or services. They are extremely effective because they get people thinking about your cottages again.
STEP 5: Sponsored Messages
A sponsored message is something we send to everyone who contacted you about your ad. The message is delivered directly to their Facebook Messenger inbox, and typically generates a lot of high-interest inquiries. We don't do these anymore than once per month, because it can upset people. Nobody likes to be bombarded with sales messages - especially on Facebook chat.
STEP 6: Monthly Webinars
When you sign-up for a seasonal package, you will be invited to our monthly webinar where we will work together to answer questions, trade success tips, and more!
Need Photography Services?
Most of our clients own property in a specific area, but don't actually live there. In these cases, you may require photography services so you have appropriate photos of your cottages. This offer is available to units located in the maritime provinces only. Costs differ depending on where you reside. Please contact us for a quote at firstname.lastname@example.org.
Below are some samples of photos we've taken for other clients...